Consumer Psychology is the discipline of understanding consumers’ perceptions, emotions, cognition, beliefs, attitudes and considers all of them when considering purchasing behaviour. It also accounts for social persuasion that may take place through advertising or word of mouth communication. Suitable submissions for this collection include articles that cover specific aspects of consumer psychology such as the influence of the olfactory sense on purchasing a specific product or broader perspectives such as why people prefer to purchase sustainable products. Moreover, we welcome articles that have a consumer neuroscience perspective. All articles should contribute both theoretically and empirically to the understanding of the psychology of consumer thoughts and behaviour.

Consumer psychology, decision-making, cognition, consumer behaviour, sustainable consumption, perception, senses, sensory input, retail environments.